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Episode Details: The Creative Brain: How Insight Works
The Creative Brain: How Insight Works
Series: Horizon
Season: Season 50
Episode Number: 7
Air Date:
Duration: 60 min
It is a feeling we all know - the moment when a light goes on in your head. In a sudden flash of inspiration, a new idea is born. Today, scientists are using some unusual techniques to try to work out how these moments of creativity - whether big, small or life-changing - come about. They have devised a series of puzzles and brainteasers to draw out our creative behaviour, while the very latest neuroimaging technology means researchers can actually peer inside our brains and witness the creative spark as it happens. What they are discovering could have the power to make every one of us more creative.
Cast and Guests
Kelly Hunter
Herself - Narrator