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Episode Details: Suggers, Fruggers and Data-Muggers

Image of the episode Suggers, Fruggers and Data-Muggers

Suggers, Fruggers and Data-Muggers

Series: Horizon

Season: Season 30

Episode Number: 7

Air Date:

Duration: 60 min

Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?

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