With the launch of the new Virgin Gaming site premiering at E3, Sir Richard Branson teams up with West Coast Customs to transform an armored vehicle into a luxurious gamers lounge.

A Hummer is known for it's superior off road performance, but after West Coast Customs is done with it, this Hummer will be known as the ultimate PC gamers vehicle at Comic Con.

Jeff "Ox" Kargola turns out insane tricks on his motorbike, but now West Coast Customs will trick out his truck as they race to the finish line just in time for the Baja 1000.

Looking good and doing it in style is what West Coast Customs and Spy Optics are known for, now Ryan and his team turn an RV fit for a grandma into a VIP lounge fit for pro snowboarder Louie Vito.

Jonathan Davis, lead singer of Korn has been mashing up music for years with his NuMetal style, now West Coast Customs is given the challenge to mix things up with a 69 Camaro body on top of a 2008 GTO.

Two world wide brands Hewlett Packard and West Coast Customs collaborate to turn an ordinary Denali into a mobile multimedia platform with all the latest HP technology.

This tired RV is not the only thing to transform into a smoothie making machine, Ryan gets inspired by the build and restarts his healthy living and shares it with others.

West Coast Customs steps into the future by transforming and Audi R8 into a Tron inspired super car to be unveiled at CES.

The team decks out a sizzlin' hot-dog cart and surprises a heroic food vendor who stood watch outside the Discovery Channel headquarters during a life threatening hostage crisis.

"Take the T-tops out" and that is exactly what Ryan and the crew do when they team up with Rascal Flatts for the release of their single "Red Camaro"

West Coast Customs is honoring the man whose determination and strength of spirit has helped so many. Taking design cues from Darrell's last winning dragster, the WCC team will transform a brand new Mustang into the ultimate tribute car.

This is the fusion of a classic 1958 Corvette with the modern amenities of an '08 Vette, conceptualized by celebrity producer and hip-hop artist, Will.i.am. This may be one of the most complicated builds WCC has ever encountered.

The team at WCC has joined forces with Best Buy and Ford to create the ultimate example of the "7 steps to customize your car." Best Buy provides the platform, Ford hooks us up with a new Fiesta and West Coast Customs injects the whole thing with a heavy dose of incredible.

Zippo and Jeep, come together to form the king of all camping customs. With classic styling cues provided by Jeep's time honored design, paired with Zippo's distinctly American characteristics, this build promises to get you outdoors.

The modern star needs some way to stay connected at all times. Get ready for a chariot fit for a Rock Star, ready to brave The Perfect Storm and cruise into Boogie Nights. This is Mark Wahlberg's Cadillac, the most connected SUV on Earth.

One of the brightest young stars gracing today's celebrity sky is Justin Bieber. But amidst all of his star power one thing is missing - the perfect car. With the help of WCC, Justin is soon to be the owner of the ultimate Cadillac CTS-V.

Nintendo and WCC have come together to bring two icons of the gaming world to life. Starting with a couple of factory GEMS, the team at WCC will get to work building the first real world incarnation of the Nintendo's Mario Karts.

DC Shoes and West Coast Customs create the ultimate motocross support vehicle. Using a Toyota Tundra as their canvas, the WCC crew gets to work outfitting this rugged and mean masterpiece with all the essentials for off-road domination.

Operation Camaro

Kia and WCC are working together to create a pair of sports-themed rides for Blake Griffin and Michelle Wei- complete with pop-up gaming stations in their respective trunks and jaw-dropping custom touches throughout.

CEO and creative force behind the World Famous West Coast Customs, Ryan Friedlinghaus, will take you behind the scenes at the largest aftermarket car show on Earth. From the newest trends to the coolest cars, this is the SEMA experience.

Microsoft and WCC team up on a new build. A '67 fastback body on a 2012 chassis giving it that classic look with all the modern conveniences. These two powerhouses create the most technologically advanced ride on the planet.

WCC and the American Cancer Society join forces to build a 2011 Camaro. This'll be the one slick creation to be auctioned off at the Cattle Baron's Ball. And with all the proceeds going to the Society, this truly is a Camaro for a cause.

It's family time at West Coast Customs. First, Ryan turns a Mercedes Sprinter into the office. Then wife Meagan designs a special-edition Fiat. Even Ryan's son Dylan gets into the act by helping Dad design a new Trophy Truck.

The Force is strong with Ryan on this one. Lucas Films has asked WCC to build Darth Vadar's ride, and it's a dream job for this Star Wars fan. Ryan channels his inner Jedi to come up with a car that will please even the Dark Lord himself.

It's a blast from the past when Shaquille O'Neal asks Ryan to build him a new car. After many years and countless cars, Shaq's back wants a Jeep.. But it's gotta be extra large. So the team take a four door Wrangle and super-size it.

Ryan gets a call from the Marines to build a mini West Coast Customs at Camp Pendleton. In addition the Marines want Ryan and his crew to customize a 2012 Chevy Silverado to be given away to one lucky Marine at the grand opening.

When Skype call on WCC to create a Skype lounge, great things happen. Watch as Ryan and the boys get out the can opener to turn an ordinary Airstream into "Skype-Stream".

The West Coast Customs crew is no stranger to creating insane gaming vehicles. But nothing can prepare them for their biggest challenge yet as they modify a tour bus to match the beautifully devastating vision of the Firefall gaming world.

West Coast Customs Geek out at NASCAR when Carl Edwards asks Ryan to design a wrap for his race car that's more chic and less geek. Best Buy loves the design so much, they also ask the WCC crew to un-geekify a VW Geekmobile.

Buses inspired by tacos and margaritas are built for a Mexico resort.

A Mercedes-Benz Sprinter becomes a tour bus for a group of break-dancing siblings.