It seems just another ordinary day for Alfonso, a sensitive and caring married man who sells watches for a living. But an unexpected phone call from his father Giacomo makes him rethink his plans: after a heart attack, his father needs someone to cover for him at work. Alfonso will find out, though, that his father's job is a very peculiar one.

Alfonso gets himself ready for his first client, Francesca, a starred chef who is always looking for perfection, both in the kitchen and in sex. In the meantime, while Margherita is enjoying her new relationship, Giacomo pays a visit to Father Luigi to organize a special event.

More and more enthusiastic about his new life as a gigolo, Alfonso devotes himself to a new client, Adele, even if things don’t go as planned. Meanwhile, Giacomo asks Father Luigi to go to Gubbio with him to meet someone very special, without his son knowing. In the meantime, Margherita doesn't seem very convinced of her life choices.

Alfonso is now riding the crest of a wave: he enjoys being a gigolo and he feels ready for whatever may come… or maybe not, as his new client, Marta, drags him into a crazy, adventurous night where nothing is as it seems. In the meantime, while Giacomo has to deal with Laura’s return, Adele’s grandson tries to get his hands on her inheritance.

What first seemed a hard day for both Alfonso and Giacomo, turns out to be a chance for a fresh start. Alfonso meets a new client, Eva, and they experience a date out of the ordinary, while Giacomo becomes aware of the new responsibilities he has to shoulder together with Laura.

Shaken by the latest events, Alfonso tries to have a last confrontation with his father, but the threats from his boss become more and more intimidating. During a surprising finale, Alfonso is forced to ask himself what he really wants, and he has to piece his shattered life together. The same goes for Giacomo and Margherita, but maybe it’s too late.